Program Director named president-elect of HSMAI

Dr. Lynea LaVoy, Hospitality Management program director and faculty member, has been selected as the president-elect for the newly-forming Hotel Sales and Marketing Association International (HSMAI) Wisconsin Chapter starting in early 2017. HSMAI is a global, member-based organization made up of sales and marketing professionals throughout the hospitality industry.

With a strong focus on education, HSMAI is the industry leader in keeping up with sales, marketing, revenue management and digital media trends and offers members regular opportunities to connect, learn from one another and share best practices. HSMAI has a strong commitment to growing business for hotels and their partners. Current membership is just over 7,000 individuals across 35 countries with numerous local chapters across the U.S. and abroad. The full Wisconsin board of directors is currently being assembled with the goal of officially launching the Wisconsin HSMAI Chapter in April.

An HSMAI Student Chapter will be formed at Madison College once the Wisconsin Chapter gets off the ground and running. This will provide an excellent opportunity for students to get involved with hospitality professionals from across the state to tap into with questions, network for career advice and stay abreast of job opening.

Please contact Jen Yakimicki Guimond with North Central Group, Sarah Lemmers with the Greater Madison Convention and Visitors Bureau or Dr. Lynea LaVoy with any questions on how to get involved in this exciting new initiative.

Published December 21, 2016. Updated January 20, 2017.